TikTok is introducing a new feature that allows them to lessen the volume of AI-created content appearing in their streams. This initiative comes as the platform revealed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a widespread release. This advancement aligns with a surge in content created by AI, spurred by recent content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising video streams on a popular video site primarily display content made by AI. A large amount of this output is considered low-quality AI content, a phrase for poor-quality, factory-style content that is often nonsensical or dreamlike.
Our research shows that a lot of users enjoy content made with AI tools, from AI artwork to science explainers, and we want to offer the community the option to adjust the amount of that, according to their own likes,” commented a platform representative.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its app labeled as made with AI. In total, more than 100 mn media items are added to the platform daily, making AI-generated material a minor portion of its complete catalog.
How to Adjust Settings
Members will be capable of decrease or raise the volume of AI-generated videos they see by using the content preference feature in the application and choosing “AI-generated content”. Additional categories that can already be modified under the setting include politics, style, beauty, and choreography.
AI Disclosure Rules
Its rules oblige content makers to identify “realistic” artificially created content, and it forbids harmful fake videos of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
In addition, the platform will henceforth attach an AI-generated watermark to content produced via its built-in AI features, or detected by an cross-platform project for recognizing AI-generated material. This step is designed to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is additionally establishing a $2m educational fund for professionals and organizations to develop informative material about responsible artificial intelligence. This program will assist educational bodies specializing in training coding and technology.
Content Safety Approach
TikTok has supported its content review process, amid controversy over intentions to lay off a large number of review team members in Britain. It is set to reduce hundreds of positions in its user protection division in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can shield workers by removing the most graphic content before it is viewed by people. TikTok reported a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
